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Akash Pal

CEO & Cofounder

When not riding his bike, rendezvousing with friends, watching cricket, or playing tennis, Akash is juggling between supply chain and marketing and between operations and stakeholders of Eulify. He has over 25 years of corporate experience and is Post Graduate in International Business and trained in Artificial Intelligence and Machine Learning to gather human insights. He finally took the entrepreneurial plunge in 2020 determined to put to use all that he learnt about the consumer and their habits.

Akash leads by action and leaves it to his colleagues to do the talking. He is well travelled and deeply understands the nuances and the differences and similarities across cultures and countries in this region and some of his past work as a human insights specialist has led to the eventual formation of Eulify, a company with the underlying motto of 'Be Good. Do Good'

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Himanshu Vashishtha

Partner and Cofounder

Himanshu jumped off from being an MD of a large Multinational corporation back in 2012 and started his entrepreneurial journey that involved helping clients grow their business across Middle East Africa and South East Asia. He set up SixthFactor Consulting, across UAE, India and Singapore, to provide clients with clarity and predictability about consumers behaviour to help improve their probability of success.

But somewhere down the line Spiritualism, Minimalism and Healthy Living took over and he refocused his energy in improving lives and spreading happiness to people. Eulify and its core value of 'Be Good, Do Good' is a result of this endeavor. Himanshu has over 20 years of professional experience under his belt and is fresh in the brain. He is also on the board of numerous organizations and councils such as TiE, Retail ME, Super Brands Council, Asian Brand Council, Gemas Awards etc. and continues to develop new principles in consumer choice architecture.


Charika Gandhi

Head - Business Development & Strategic Alliances

Charika is an experienced Business and Strategy professional with experience working with some of the leading brands in the India and Middle East.


She holds an MBA Degree in Marketing from Symbiosis International University and BTech in Electronics and Communication from IP University, Delhi.

Prior to joining Eulify, Charika was working with a Travel gaint in India and then Middle East and UK managing key hospitality accounts. Biggest takeaway from her professional experience so far has been the importance of creating mutually beneficial business partnerships where all the stakeholders are in a “Win-Win”. During her time away from work she loves to read and is an avid podcaster.

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