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Who We Are?

Eulify is a new age tech company that came into existence during the COVID-19 pandemic. The company is a brainchild of a group of like-minded people who came together to build a world-class organization with the motto of “Be good. Do good” which is inspired by the human touch and compassion in response to the pandemic. Eulify prides itself in having a culture built on respect and integrity. Our mission is to build a new age world-leading organization coming out of the Middle East region that improves the lives of consumers and businesses.

To help take consumer, employee and channel engagement practices in the region to the next level, Eulify LLC. the UAE based technology firm that nurtures tech startups and helps them expand, tied up with Benepik Technologies last year (an award-winning Engagement, rewards and redemption platform). As part of the agreement, Eulify is helping develop and market ‘Benepik’ products in the region.


Benepik is a mobile-based reward & recognition, engagement and communications platform for employees and channel partners. Launched in India in 2015, it has garnered several global organizations as clients and helps them effectively engage, reward and communicate with their employees and channel partners. As it expands operations across the Middle East region, it will provide large regional organizations across sectors with a mobile platform for a unique engagement experience for consumers, employees, and channel partners. The range of benefits and features it covers includes benefits, performance incentives, people analytics, internal communications, and sales planning.


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Akash Pal

Founder and Principal

When not riding his bike, rendezvousing with friends, watching cricket, or playing tennis, Akash is juggling between supply chain and marketing and between operations and stakeholders of Eulify. He has over 25 years of corporate experience and is Post Graduate in International Business and trained in Artificial Intelligence and Machine Learning to gather human insights. He finally took the entrepreneurial plunge in 2020 determined to put to use all that he learnt about the consumer and their habits.

Akash leads by action and leaves it to his colleagues to do the talking. He is well travelled and deeply understands the nuances and the differences and similarities across cultures and countries in this region and some of his past work as a human insights specialist has led to the eventual formation of Eulify, a company with the underlying motto of 'Be Good. Do Good'

Himanshu Vashishtha

Project Manager

Himanshu jumped off from being an MD of a large Multinational corporation back in 2012 and started his entrepreneurial journey that involved helping clients grow their business across Middle East Africa and South East Asia. He set up SixthFactor Consulting, across UAE, India and Singapore, to provide clients with clarity and predictability about consumers behaviour to help improve their probability of success.

But somewhere down the line Spiritualism, Minimalism and Healthy Living took over and thereon he refocused his energy in improving lives and spreading happiness to people. Eulify and its core value of 'Be Good, Do Good' is a result of this endeavor. He has extended this philosophy by supporting and promoting similar organisations e.g. GoOrganic.Me, that are engaged in spreading happiness and healthy living.

Himanshu has over 20 years of professional experience under his belt and is fresh in the brain. He writes, speaks, teaches and preaches across multitude of subjects and understands human behavior through his specialization in Neuroscience and Behavioral Economics. He is also on the board of numerous organizations and councils such as TiE, Retail ME, Super Brands Council, Asian Brand Council, Gemas Awards etc. and continues to develop new principles in consumer choice architecture.

Charika Gandhi

VP Marketing

Charika is an experienced Business and Strategy professional with experience working with some of the leading brands in the India and Middle East. She holds an MBA Degree in Marketing from Symbiosis International University and BTech in Electronics and Communication from IP University, Delhi.

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